01
Snap.
Your volunteer takes a quick photo on any phone or tablet. ListAid recognises the brand, style and condition — no typing, no guesswork.
PRICING INTELLIGENCE FOR PRE-LOVED ITEMS, SO MORE OF EVERY DONATION REACHES YOUR CAUSE
For charities & resellersSecond-hand goods,
Second-hand goods,
Listed and Sold.
10x Faster.
Point your camera at any item. ListAid prices it, writes the listing, and pushes it to every marketplace — in under a minute.
Free 14-day trialWorks on any marketplaceBuilt for UK sellers
Trusted by shop teams and volunteers at the UK's most-loved charities
A CIRCULAR ECONOMY AT SPEEDGood Things,
Good Things,
Back Into
the World.
Clothes, books, homewares, electricals — every donation deserves a second life and a fair price. ListAid helps your shop find the right home for each piece, so more goes to your cause and less to landfill.
01 — Why we built it
Every underpriced item is a missed chance to do good.
Your volunteers handle thousands of donations a year, often with nothing but a pricing gun and good instincts. It's an unfair ask. Beautiful pieces end up on the rail for £3, online shoppers can't find them, and the stockroom keeps growing.
ListAid gives your team a gentle helping hand with the three things that decide how much a donation raises: knowing what it is, pricing it fairly, and getting it in front of the right buyer — in the shop, online, or both.
02 — How it works
From donation bag to Ebay or the shop floor in three simple steps.
02
Price.
We check what similar pieces are actually selling for right now and suggest a fair price — so donors' generosity is never undervalued.
03
Sell.
One tap sends it to your POS, online shop or eBay — title, description, photos and price all ready to go. Onto the next donation.
03 — What it does
A helping hand at every step, so your team can focus on people.
Brand Recognition
Recognises 12,000+ brands and styles from a single photo — even when labels are faded or missing.
Pricing Intelligence
We track what similar pieces are selling for and update prices so donations never go for less than they're worth.
List Online and In-Store
Routes each piece to the shop floor, your online shop, or eBay — so nothing gets lost.
Gift Aid, integrated
Automatic Gift Aid tracking and HMRC reports — built with charity finance teams.
Easy to Use
No training needed. A new volunteer can list confidently on their first shift.
Optimised Imaging & Descriptions
Cleans up backgrounds and writes accurate descriptions in your shop's voice — ready to publish.
04 — Your impact
See what more income could mean for your cause.
Charities using ListAid raise an average of 30% more from each donated item in their first three months. Move the slider to see what that could mean for the people you support.
Get our charity impact report2,000items / month
20010,000
Extra raised / month
£2,700
Extra raised / year
£32,400
Based on an average £4.50 donation value and a 30% uplift. Your shop's numbers will vary.
Stories from the shop floor
Real wins, in real shops.
“We are especially impressed with the in-store sales — in most cases nearly double the price we would have otherwise put items out at.”
Head of Retail
ST MARY'S HOSPICE
“Happy today, just sold something at the price advised by ListAid at £76. It would have gone cheaply in the shop rather than on eBay. Amazing!”
Shop Manager
Woodgreen Pets Charity
“The pricing has been a big plus. Out of four eBay sales so far, three sold quickly at the ListAid suggested price. Really encouraging!”
Retail Development Manager
Shaw Trust
Featured case study
Real results from a real charity shop.
CASE STUDY: ST MARY'S HOSPICE
Boosted eBay revenue by 30% and cut listing time in half.
How one charity shop transformed donation pricing, sped up eBay listings and got more from every item — all with the same team.
Read the case study+30%
Avg. revenue uplift per item
<60s
From photo to ready-to-sell
10x
More listings per day
100%
Gift Aid on Ebay sales
05 — Pricing
Simple, transparent pricing that pays for itself.
Billed at organisation level — adding shops or staff never changes your price. Free 30-day trial on every plan.
Registered charities receive additional discounts
Starter
For independent shops dipping a toe into selling online.
£50/mo
£598 billed yearly · save 17%
Includes
- 150 listings / month
- Unlimited users & shops
- eBay & online marketplaces
- Gift Aid on eBay sales
Extra listings: £1.00 per extra listing
Most popular
Growth
Most charities start here. More listings, more channels, more impact.
£207/mo
£2,480 billed yearly · save 17%
Includes
- 650 listings / month
- Unlimited users & shops
- eBay & online marketplaces
- Gift Aid on eBay sales
- POS integration
Extra listings: £0.85 per extra listing
Scale
For regional charities who want consistency across every shop.
£497/mo
£5,966 billed yearly · save 17%
Includes
- 2,500 listings / month
- Unlimited users & shops
- eBay & online marketplaces
- Gift Aid on eBay sales
- POS Integration
- Dedicated Support
Extra listings: £0.70 per extra listing
From £1,499 / mo
Enterprise
For national charities running shops at scale. Annual contract with bespoke pricing.
- Regulated pricing consistent across all stores
- Unlimited users & shops
- Store to Online team transfers
- Gift Aid and POS Integration
- Glass box AI pricing of donations
- SEO optimized eBay listings
- Dedicated Account Manager
Add-ons
Extras any plan can add
Billed monthly · add or remove any time
POS integration
Cybertill, Kudos & more
£99 / mo
Extra marketplace channel
Vinted, Depop, your own site
£49 / mo
Trustee & advanced analytics
Board-level reporting & exports
£99 / mo
Lister in a Box
On-site listing service, we come to you
£499 / day
All prices exclude VAT. Your rate is locked for your contract term. 30-day free trial on all plans — no card required.
ListAid has seen millions of pre-loved pieces, including lots of vintage and designer items. When it spots something unusual, it gently asks a volunteer to double-check one detail — it never guesses on your behalf.
Not at all. ListAid works on any iPhone or Android phone from the last five years, plus the laptop your shop already uses.
Cybertill, Kudos and eBay today, with Vinted, Depop and Shopify coming soon. We're happy to look into others — just ask.
Each item is automatically linked to the donor, the Gift Aid prompt appears at the till, and tidy HMRC-ready reports are waiting for your finance team each quarter.
The full app, a friendly onboarding session for your team, pricing guidance tailored to your shop, and an honest summary at the end of how much extra you raised. No card, no commitment.
More for your cause. Less on your team.
Help every donation do the most good it can.
Start your free 30-day trial. We'll set up your shop, connect your systems, and sit with your team through a live shift — no jargon, no pressure.
NO CARD NEEDED · FREE FOR 30 DAYS · STOP ANY TIME